At the 45th International Tourism Fair in Belgrade, Sokobanja had the opportunity to shine and showcase its rich tourist offer. The Tourism Organization of Sokobanja (TOSB) team, together with the Special Hospital Sokobanja, hotel Sunce, Zeleni grad, Banjica, as well as tourist agencies Sokoinfo and Sokoturs, prepared all the details for this important event.

Under the leadership of the director of TOSB, Ljubinko Milenković, attendance at the fair marked an important step towards improving the tourism industry in Sokobanja. Exhibiting at the fair allows exhibitors to communicate directly with potential tourists, present their services and products, and establish new business contacts and collaborations.

Sokobanja carefully designed its booth at the fair, attracting visitors' attention with a mascot in the shape of a trained falcon. The interest was high, and visitors were particularly thrilled with the interesting prize game that was organized.

All fair visitors had the opportunity to take a photo with the mascot and share the photo on social media with specific hashtags, in order to win fantastic prizes such as a vacation in Sokobanja, weekend arrangements, or tickets for the Podina water park in Sokobanja.

Sokobanja provided insight into its rich offer at the fair: from healing spas, through beautiful nature, to a variety of cultural and entertainment activities. The fair was an opportunity for Sokobanja to show itself in the best light and attract as many tourists as possible to visit this beautiful destination.